What is an example of a microsite?
ElfYourself is a great example of a microsite meant to entertain loyal customers and generate brand trust and loyalty. Users are engaging with OfficeMax outside of transactions and sales, creating a positive familiarity.
What is online microsite features?
A microsite is a smaller, simpler website that is primarily built to focus on a specific subject, product or campaign. For example, a construction firm can build a microsite for specific new project.
How do I make a microsite website?
Keywords
- Look at microsites competitors have built. Like any sort of marketing process, building a microsite requires a bit of competitor analysis.
- Make a decision on your microsite’s design.
- Create the content.
- Connect the microsite to analytics and marketing tools.
- Launch the microsite.
When should I use a microsite?
When to Use Microsites:
- Promote an event.
- Provide more information about niche topics in your ad campaigns.
- Provide details about a specific company initiative.
- Appeal to a specific subset of your audience.
- Promote a new product line.
- Give users an interactive experience.
What makes a good microsite?
Create a Unique URL The best microsites have unique, catchy URLs. The address is your brand’s first chance to show the message you want this site to share. The URL implies the purpose of the site both to users and to Google. Include a keyword or two if you can, but don’t sacrifice memorability for an SEO boost.
How many pages should a microsite have?
“For our purposes, microsites refer to a site that is associated with an organization, but is on a separate domain or subdomain and has its own navigation, design and content… It is generally a one- to three-page site but is not mutually exclusive of a company’s main website.
Why is a microsite created?
Microsites created with a specific marketing purpose. Basically, companies build a microsite in order to focus on something specific without unnecessary information. Working with a microsite is much easier and more convenient. As a result, users get a better user experience.