How do you get a Coke with your name on it?
You can search for your name and create a digital version of a personalized bottle at ShareACoke.com. Some 1.25- and 2-liter bottles will have the words “family” or “friends” on them and 12-ounce cans will feature nicknames such as BFF, Star, Bestie, Legend, Grillmaster, Buddy and Wingman.
Is the Share a Coke campaign still a thing?
The Campaign is regularly updated ‘Share a Coke’ campaign has successfully done that. In the year 2015, they opened an ecommerce shop where the consumers could order bottles with their names. Also, the lyrics of the songs were added so as to increase the sale.
How many names are in the Share a Coke campaign?
The campaign, which uses a list containing 250 of the country’s most popular names (generic nicknames and titles are also used in some cases), aims to have people go out and find a bottle with their name on it, then share it with their friends.
How many countries did Share a Coke campaign?
70 countries
Did you know? The ‘Share a Coke’ campaign ran in 70 countries and picked up 7 awards at the Cannes Lions festival.
Was Share a Coke successful?
In June of 2014, Coca-Cola launched their “Share a Coke” campaign in the U.S. with tremendous success, achieving a 2% increase in soft-drink sales, increasing Coke consumption from 1.7 to 1.9 billion servings per day, and making #shareacoke a No. 1 global trending topic on social media.
Who was the target audience for Share a Coke campaign?
young adults
Their target audience of young adults wanted a drink that was able to quench their thirst. But by putting in the weeks of research, Coca-Cola discovered that there was a much deeper factor influencing their purchase behaviour: a sense of belonging, self-expression and storytelling.
What is share a Coke?
Share a Coke is a multi-national marketing campaign in for Coca-Cola. It debrands the traditional Coke logo, replacing “Coca-Cola” from one side of a bottle with the phrase “Share a Coke with” followed by a person’s name.
How did Coca Cola’s “share a Coke” campaign become so successful?
Traffic on the Coke Facebook site increased by 870%, and the Facebook page grew 39%.” That success gave Coke the confidence to introduce “Share a Coke” to the U.K. in 2013 and to the Japanese and American markets in 2014. In the U.K., the campaign was a hit, as Coke replaced its logo with 150 of the most popular British first names.
Why are celebrities’ names on Coke bottles so popular?
The British audience appears to be ideal for this type of interactive marketing campaign. In Japan, Coke bottles with celebrities’ names on them have become the hot ticket, driving up the price of Coke products. Writes Brian Ashcraft on Kotaku.com, “On Yahoo!
How do you share a coke bottle with friends?
Fans can visit the new Share a Coke website to personalize their own virtual bottles and cans, then share the images with friends and family through Facebook, Twitter and other social media outlets.