What are the seven design elements of the customer interface?
Using Rayport and Jaworski’s 7C’s–the seven design elements of a customer interface (context, content, community, customization, communication, connection, and commerce) –as a reference framework, interfaces for mobile commerce and electronic commerce are compared.
What is a customer interface?
The customer interface is a component of a business model that refers to the way in which a firm interacts with its customers. The type of customer interaction depends on how a firm chooses to compete.
What is Rayport and Jaworski 2001?
Rayport and Jaworski (2001) introduce the metamarket switchboard, category switch board and auctions business models which are company and user derived. By “company and user derived” they mean that both company and users provide content and value added services to the site.
What is 7C website?
The 7 Cs are: Context, Commerce, Connection, Communication, Content, Community, and Customization. Context: A website’s layout and visual design.
What is one of the seven Web design elements that drive the customer experience?
Marketers produce a customer experience through seven Web site design elements: (1) context; (2) content; (3) __________; (4) customization; (5) communication; (6) connection; and (7) commerce. A visitor to schoolpop.com, an online retailer of school supplies, will notice that it contains little text, sound, video.
What does personalization mean in the context of interactive marketing?
Personalization is the process of keeping in mind the needs and preferences of your audience so that you market the right product and experience to the right person at the right time. By doing this, you stand a better chance of making customers feel heard, having more meaningful interaction and nudging them to convert.
How do you manage customer interface?
Here are some guidelines for designing a customer interface:
- Establish an easy service flow.
- Minimize handoffs of customers.
- Minimize the movement of the customer through your process.
- Maximize the customer’s comfort.
- Keep customers in view.
- Capitalize on your space.
What makes a web page effective?
An effective website design should fulfil its intended function by conveying its particular message whilst simultaneously engaging the visitor. Several factors such as consistency, colours, typography, imagery, simplicity, and functionality contribute to good website design.
What are the important aspects of developing a web page?
The Top 10 Most Important Elements of A Website Design
- 1 Navigation. The website design should be easy to navigate and the menu items should easily accessible from any page.
- 2 Visual Design.
- 3 Content.
- 4 Web Friendly.
- 5 Interaction.
- 6 Information Accessibility.
- 7 Intuitiveness.
- 8 Branding.
What is a microsite used for?
A microsite is a web page or small website made to promote a company’s product, service, campaign, or event. Microsites typically use a different domain or subdomain from the main company website and include links back to the main website, but act as a separate entity for the brand.
